HOW TO USE A GOOGLE BUSINESS PROFILE TO GROW YOUR SMALL BUSINESS
As a local business owner, you always look for ways to attract new customers without breaking the bank. Use this guide on how to use a google business profile to grow your small business for free.
Contents
- What is a google business profile
- Why every small business needs a google business profile
- How to list your business on google
- how to improve your profile
What Is A Google Business Profile
Firstly, a Google Business Profile works the same as any other personal profile you have on social media. Therefore allowing people to view information about your business.
You will be listed across Google Maps and Google Search. This is extremely useful for businesses that have a physical location or serve customers in a certain area.
When people use terms such as “hairdressers near me” or “Chinese food in Liverpool” all the businesses listed with the requested information are displayed.
Why Every Small Business Needs A google Business Profile
If you have a local business and aren’t listed on Google you are missing out on a huge amount of new customers you could attract every day.
In fact, 46% of all search users are looking for local business says Semrush.
As a result, you can increase the amount of leads you get, give customers important information and give them your business location all in one place!
How To List Your Business On Google
Listing your profile on Google is easy… And free!
- First, Start by going to Google Maps on your laptop or desktop and go to the top left menu.
2. After that, Go to ‘Add your business’.
3. Finally, Enter your business name and follow the on-screen instructions to finish setting up your Profile.
Once you have finished inputting all the information and signed up it will take 3 – 4 days for your listing to go up.
For more information on how opening your Business profile [Click here]
How To Improve Your Profile
Well done! it’s time to start attracting some new customers to your business.
Here are some tips to get your business ranking higher for people to find.
Add Pictures Regularly
Adding pictures of your shop front, products you sell or services you provide can give the customers more insight into your business.
Get 5-star reviews and respond
Collecting 5-star reviews will reassure potential customers to shop from you.
Asking customers you have served in the past is your best place to start.
Top tip: Responding to reviews shows Google you are active on your account and interacting with customers helping you rank higher.
Make sure your information is up to date
Giving customers the right information is very important when building your business profile.
You do not want customers turning up on a bank holiday morning if you are closed
Verify you location
Verifying your location builds trust with customers and google allowing you to rank higher.
Add your products or services
Adding your products and services allows Google to rank you higher when customers search for specific phrases.
Conclusion
To sum up, It doesn’t need to be complicated or expensive attracting new customers to your business.
Spending an hour a week improving your profile can allow you to reach 100s if not 1000s of customers every day for free!